Recession Concerns Cause 64% of US Adults to Cut Back Household Shopping
Nearly two-thirds of Americans surveyed in April 2008 say their households have cut back on spending in the last 12 months, according to the MarketTools May/June 2008 Insight Report on American...
View ArticleInternet Nearly Twice as Influential as TV in UK, Germany, France
The internet has almost double the influence of television in consumer decision-making in the UK, Germany and France, according to the Digital Influence Index (DII), a study of media consumption and...
View ArticleTop 10 Family Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMobile-Device Demand Driven by Developing Markets
Consumers in 11 key markets around the world, especially the fast-growing economies of India, China, and Brazil, have strong demand for mobile devices – including cell phones, MP3 players, hand-held...
View ArticleMarketing, Finance Collaborate on Accountability, Still Dissatisfied with...
To increase brand awareness and drive sales, marketers are struggling to create accountability programs that effectively measure the impact of marketing, according to a new study from the Association...
View ArticleConsumers Who Search for Products Online Share Findings via WOM
Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth, according to an analysis of...
View ArticleAd Spend Forecast: As West Slows Down, Developing Markets to Propel Growth
ZenithOptimedia has downgraded its forecasts for ad spend growth in 2008 from 3.7% to 3.5% for North America and from 3.9% to 3.7% for Western Europe, citing credit-crunch worries by investors,...
View ArticleTop 10 Politics Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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