Online Channels Working Well for Large Retailers, Less So for Others
Consumers cite the web as the fastest-growing retail channel – by a 2-to-1 margin – and are starting to expect more from businesses, such as ordering products in one place and picking them up or having...
View ArticleProduct Placements Up 6% in First Quarter
Product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast (ABC, CBS, CW, FOX, MNT, NBC) and cable television (A&E, Bravo, HGTV,...
View ArticleTop 10 Politics Websites – March 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – March 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMother’s Day 2008: Men Will Spend More Than Women
Men intend to spend more than women this year on Mother’s Day, reporting an anticipated average “spend” of $170 compared with women’s $110, according to a Brand Keys survey. (more…)
View ArticleOnline Advertised Job Vacancies Fall Sharply in April
In April there were 3,649,900 online advertised job vacancies, a 16.4% decline from the April 2007 level – and the second consecutive month of year-over-year declines – according to The Conference...
View ArticleBig Jump in Online Radio Listening at Work
The portion of American workers who are choosing to listen to radio at work via the Internet as opposed to through a traditional radio receiver grew dramatically from 2007 to 2008, according to data...
View ArticleMedia, Entertainment Execs: Digital Is the Future – but How to Get There?
Media and entertainment companies are in broad agreement on the way the digital market is evolving, where the opportunities lie and what will drive revenues over the next five years – but execution...
View ArticleTop 10 House and Garden Websites – March 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-03-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleIAB, PwC: Internet Advertising Revenues Top $21B – Another Record
Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...
View ArticleTop 10 Automotive-Classifieds Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNielsen Measures the American Idol Phenomenon
A week before the finale of American Idol‘s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX‘s runaway hit and its contestants. (more…)
View ArticleShoppers Primed for New Kinds of Shopping Experience
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a...
View ArticleGreen Marketing Campaigns Don’t Always Stick
Some 71% of North Americans want to know about the socially responsible behavior of brands they buy – but most people cannot identify a list of major brands as socially responsible or irresponsible,...
View ArticleTop 50 US Web Rankings Issued for April, Google No. 1 for First Time
For the first time ever, Google Sites took the top spot among US web properties, finally overtaking long-time leader Yahoo Sites, according to a comScore Media Metrix monthly analysis of US consumer...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-10-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTelecommuters More Likely to Take Part in Leisure Activities
Consumers who telecommute for a living are more likely to engage in a variety of leisure-time activities than all US adults, according to data from Mediamark Research & Intelligence (MRI). (more…)
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